Steve Job’s 1997 re-hire keynote

Steve Jobs’ ‘97 WWDC keynote after being rehired to rebuild apple. Back then they still said “Rhapsody” and “Networking”. The most compelling part is that his message has always been the same even through the iPhone “antennagate” flak: “Stop bitching and build a better product than us.”

“The reason Apple was successful is because we weren’t trying to build a company, we were trying to build a computer.”

Solid gold.

By |2011-06-07T23:25:00+00:00June 7th, 2011|Uncategorized|2 Comments


  1. Anonymous June 8, 2011 at 3:06 am - Reply

    Of course, they’ve totally lost sight of that last quote there. Apple’s lost any integrity they had. It’s just a faceless corporation today, and one of the worst-behaved.

  2. Anonymous June 8, 2011 at 4:10 am - Reply

    Was stealing from his partner similarly part of his success?

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