Beware the “cool” company

“Office Space” changed everything. The cubby has been a known death-wish for several years. Grey walls, beige boxes, dorky ties and coffee mugs. Screw that, right?

These days you see a lot of companies steering clear of that dead and dying image by sprucing up their offices, having more fun group events, shooting toy guns at the bosses, stuff like that. We all think of Google.

However, beware the “cool” company that wants to be all of those things, but doesn’t have the integrity to back it up. Anyone can paint their walls brown and orange, and buy goofy chairs, and talk about how fun it is to work there, but this is not to be confused with signs that the company is actually SUCCESSFUL.

A group is only really killing it if they are getting shit done first, and being nerds second. When you have pleased the clients, mastered the process, and provided increased security for your work environment, then we can talk about taking off early every day because we are “so laid back.”

“Laid back” companies have either mastered the craft (very rare, you usually know about them for THAT instead), or because the market proved them lucky, which means they will as easily be proved unlucky.

By |2011-07-02T08:50:00+00:00July 2nd, 2011|Uncategorized|4 Comments


  1. TechNeilogy July 2, 2011 at 2:02 pm - Reply

    Amen. Coolness is something you have to earn.

  2. jond3k July 2, 2011 at 7:11 pm - Reply

    The games console in the corner and the relaxed dress code are identity symbols, just as skyscrapers and suits are for other companies.

    It’s easy to be in awe at how cool a company looks, but remember that it’s all part of the corporate image and an image is often only skin deep.

    Just as you might end up in a windowless cubicle on the third floor of a skyscraper, life might not be all that you first hoped for in the ‘cool’ office.

  3. Richard Conroy July 4, 2011 at 12:48 pm - Reply

    So many companies bought Nintendo Wii’s in my town, and ended up with dedicated spaces for them.

    Which went unused. Nobody wanted to be perceived as the people who play games at work, or have it appear in a performance review, regardless of how well they managed their time or achieved their targets.

    I think everyone sees through that kind of coolness-by-committee stuff.

  4. Max Vanlancker July 6, 2011 at 4:52 am - Reply


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